Your domain name is the first thing that a visitor or potential customer knows about your website. Try to choose a domain name that is short, pertinent to your website, and memorable. If you were using a search engine to find a site like yours, what name would make your site stand out from all the rest?
Consider registering multiple domain names. Registering and using multiple domains names is great for building your business and can help you create a dynamic online identity. When you register multiple domain names, you can: - Keep your competition from registering a domain name that draws customers to them instead of you.
- Promote the different products and services you offer.
- Drive more traffic to your Web site.
- Enjoy more opportunities to market to, and be listed in, search engines.
- Create distinct advertising strategies that reach different target markets.
- Provide customers more ways to find you when searching the Internet.
- Capture common misspellings of your domain name, instead of sending visitors to an error page.
- Protect your brand and online identity from those who may have unsavory purposes.
Domain names have an intrinsic value, beyond specifying where your website is located. Domain Investors buy and sell domains based on the perceived value of the domain. Since there are a limited number of letter and number combinations that have meaning, domain names are similar to Internet real estate, in that there are a limited number of useable domains and there are premium domains and domains of lesser value. Many of these investors own hundreds or thousands of domains, and make significant profits off of type-in traffic. This is traffic that comes from people not using a search engine, but by directly typing in a website name with the words they are searching for in it. For example, if they were looking for information on Bellows Falls VT, they might type in bellows-falls.com on their browser's search bar. Some domains sell for thousands or millions of dollars, and trading in this industry is very active. |
